One day, a man was talking to his computer.  He asked, when are you going to think like a human being?

The computer spun its drives and flash its lights.  Out came a piece of paper with a  message.

“That reminds me of a story!”

I can’t recall where I first read this.  Could have been in one of Tom Peters’ books.  I’m a big fan of his stuff.

LSI’s safety training is jam packed with stories drawn from our collection of over 5,000.  The purpose is not to scare people.  It’s to give them an invaluable tool to use to help them answer the quintessential question … how do I convince others to care more?

James A. Kaufman, Ph.D.

President/CEO
The Laboratory Safety Institute (LSI)
A Nonprofit Educational Organization for

Safety in Science, Industry, and Education

192 Worcester Street, Natick, MA 01760-2252
508-647-1900  Fax: 508-647-0062 
Cell: 508-574-6264  Res: 781-237-1335
Skype: labsafe; 508-319-1225

jim**At_Symbol_Here**labsafetyinstitute.org  www.labsafetyinstitute.org

Parliamentarian and Past-Chair, Committee on Safety in Science Education

International Council for Associations of Science Education ICASE)

www.icaseonline.net

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We have been using this concept when promoting safety as well.

It is much more memorable to tell a story about a person who fell and the impact it had on them, than to recite statistics on falls.

And if you’ve been in the business a while, you will have stories to tell.

In fact, (soap box time), I think the EHS industry as a whole, could benefit from a marketing approach (yes, you have to use marketing to change behavior) that includes storytelling to engage the audience and make it personal for them.  We don’t do nearly enough of that.

Very cool idea.

http://news.berkeley.edu/2017/06/06/ph-d-student-pioneers-storytelling-strategies-for-science-communication/

Debbie M. Decker, CCHO, ACS Fellow

Past Chair, Division of Chemical Health and Safety

University of California, Davis

(530)754-7964

(530)304-6728

dmdecker**At_Symbol_Here**ucdavis.edu

Birkett's hypothesis: "Any chemical reaction

that proceeds smoothly under normal conditions,

can proceed violently in the presence of an idiot."

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